Trademarky
Does a small business need a trademark?
A small business owns some trademark rights the day it starts selling under a name, but those rights stop at the edge of its market and are expensive to prove. Federal registration adds nationwide priority, a legal presumption of ownership, the ® symbol and a public record that turns copiers away. It becomes urgent before a launch, a rebrand, a fundraise or a sale. One trademark in one class costs $845 with Trademarky, or $350 in USPTO fees if you file yourself.
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