Word mark vs logo vs icon mark

Name: Trademarky
Address: 78 SW 7th St, Miami, FL, 33130, US
Telephone: +1-305-562-6800
Price range: $845

A word mark (standard characters) protects a name in any font or color. A logo (special form) protects a particular design, with or without words. An icon mark is a design-only mark, such as an app icon, and is what BIMI email display requires. Each is its own application because the USPTO registers one mark per application. Most brands file the word mark first.

How to name a brand you can trademark
Trademark specimens: what the USPTO accepts and what it refuses
BIMI and your registered logo: putting your brand in the inbox
Search U.S. trademark records for your name, free

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