Protecting a name outside the United States

A U.S. registration protects a mark in the United States and nowhere else; every other country has its own register and its own rules, and many award a mark to whoever files first. A U.S. brand can protect its name abroad by filing directly in a country, through a regional system such as the European Union trade mark, or through the Madrid Protocol, which extends a U.S. application or registration to many countries in one filing made through the USPTO. Filing abroad within six months of the U.S. filing date lets you claim that date.

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