How to name a brand you can trademark

Trademark law grades names on a spectrum from fanciful and arbitrary (strongest) through suggestive (registrable) to descriptive (refused until it acquires distinctiveness) and generic (never). A name you can own is distinctive, short, sayable and clear of similar live marks in related goods. Screen a shortlist with the free check, avoid descriptive terms, surnames and place names, and lock in a priority date before launch.

Word mark vs logo vs icon mark
Trademark classes explained
How long does a trademark take?
Search U.S. trademark records for your name, free

This site needs JavaScript for the free check. Call (305) 562-6800 to run it with us.