Trademarks for an online store

An online store's name is a retail service in Class 35, and the goods it sells under its own brand are goods in their own classes, such as 25 for clothing or 21 for housewares. A store that resells other brands files in 35; a store that sells its own label files in the goods classes first and adds 35. Large marketplaces' brand programs ask for a registration because it is a neutral, public record of who owns the brand and for what. The specimen for goods is a product page with the mark, a price and a way to buy, captured with its URL and date.

Trademark classes explained
Trademark specimens: what the USPTO accepts and what it refuses
Registering a business name is not a trademark
Search U.S. trademark records for your name, free

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