Trademarky
Registering a business name is not a trademark
Forming an LLC or corporation, filing a DBA, buying a domain and claiming a social handle each reserve a name inside one system, and none of them gives you the right to stop others from using it for related goods or services. Trademark rights come from using the name as a brand, and a federal registration turns them into nationwide, documented rights. Screen the name against trademark records first, then form the entity, then file the application.
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