Trademarks for an app or software

Downloadable software and mobile apps are goods in Class 9; software used online without a download is a service in Class 42, and most products need both. The USPTO requires the identification to say what the software does. An app store listing with a download button, or the app's own title screen, is a specimen for Class 9; a screenshot of the logged-in web product or its sign-up page is a specimen for Class 42. The app name is a word mark and the icon is a separate design mark; file the name first.

Trademark classes explained
Word mark vs logo vs icon mark
Trademark specimens: what the USPTO accepts and what it refuses
Search U.S. trademark records for your name, free

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