Trademarky
Trademarks for a restaurant, cafe or food brand
A restaurant, cafe, bar or food truck is a service in Class 43, and the packaged food and drink it sells to take home are goods in Classes 29 to 33. The USPTO does not assume that a restaurant name and a food product name conflict; it looks for something more, such as one business doing both. A signature dish name can register when it is distinctive rather than the common name of the dish, place names run into the geographic refusals, and the specimens for the restaurant are its menu, signage and website, while packaged goods need labels. File the name as a word mark first.
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