Trademarks for a clothing brand

Clothing, footwear and headwear are Class 25, with bags in 18, jewelry in 14 and a store of your own in 35. The USPTO refuses a mark as merely ornamental when it appears only as a large design across the front of a garment, because buyers read that as the message of the shirt rather than its source. A neck label, a hang tag or a small mark in the breast position is read as a trademark, and those are the specimens to file. Register the name as a word mark first and the logo second; a graphic that is only ever printed as decoration is not a mark at all.

Trademark specimens: what the USPTO accepts and what it refuses
Trademark classes explained
Word mark vs logo vs icon mark
Search U.S. trademark records for your name, free

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