How to search for a trademark, and what a search misses

You can search the USPTO's trademark records for free, and you should before you spend a filing fee. Search for exact matches, then spellings, sounds and meanings, and read the goods and status of every live record you find. A records search misses state registrations and unregistered common-law names, and it cannot make the judgment call about which similar marks matter. The free check screens the federal records in seconds; the attorney's comprehensive search before filing covers the rest.

Likelihood of confusion, in plain English
What each USPTO trademark status means
How to name a brand you can trademark
Search U.S. trademark records for your name, free

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